Blogging - a marketing tool

I am always looking for ways to better communicate with my audience and hopefully have them communicate back. Blogging is one form of marketing that should not be overlooked. Jay Conrad Levinson of Guerrilla Marketing says there are over 100 ways to market but that most companies are using less than five methods. Some companies use only one or two methods to market their company and then wonder why their response rate is so low.

For those thinking to start their own blog, I would recommend the following site. GobalaKrishnan.com is a blog that helps you start your own Internet home business. If you review his blog, he’ll link back to you and send you a ton of traffic. He is also a prolific writer so you will not be wanting for information.

A blog can be set up in minutes. However, to see results will take time and some dedication. It does allow for more informal communication and can be one of many ways to attract attention and interest in your company's products and services.

Whether you decide to blog or not, do review how many marketing methods you are using presently. Strive to implement at least one new method each month and watch your inquiries and sales grow.

Richard Villasana
The Mexico Guru

PS. I also invite you to leave your comments. If there is a topic you would like covered, please let me know.

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The Wrong Way to Use a Web Site

Companies need to review the reason they have a web site. Some companies use a web site to brand their product. Others use their site to act as an online brochure of services and benefits. What you do not want to do is simply have a web site with no purpose or one that is simply a one page flyer.

I was looking online for information on products from Dolly Madison. A friend in Mexico had asked about Zingers, a sugary sweet product that has no nutritional value whatsoever but tastes great. Dolly Madison has been around for decades so I would guess they have several products.

So what does Dolly Madison do with their site? Do they list their products with pictures? No. Is there any way for the customer to learn more about the products? No. Is there anything about the site that looks interesting? No.

For Dolly Madison products, it's just one page with shots of two products and a drop down box so you can check out the other affiliates companies. And a contact button. Nothing else. My friend from Mexico commented, "They don't care." That's not the sentiment companies want to foster with potential customers.

I'm certain those of you reading this have put much more energy and thought into your web site than Dolly Madison. If not, now is a good time to look at your site and see if it's being utilized to bring your company maximum benefits and help your business grow.

Richard Villasana
The Mexico Guru

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